6种策略助力商协会提升会员粘性

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6种策略助力商协会提升会员粘性

Creative Director.
1 minute read
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<p></section><section></section><section></section><section></section><section><span style="font-size: 12pt;font-family: arial, helvetica, sans-serif">提高会员粘性,实现有效会员留存,是体现商协会服务的价值所在。如何提升会员留存率呢?正如在“<a href="https://blog.eventbank.com/%e5%85%a8%e7%90%83%e9%a1%b6%e5%b0%96%e5%95%8…; target="_blank" rel="noopener noreferrer" data-itemshowtype="0" data-linktype="2">26种方法助力社会组织提升会员价值</a>”的文章里提到,提升会员参与和会员留存是相辅相成的。当您的会员由于参与度提升,认为个人和组织有很强的关联时,那未来续费留存的可能性就非常高。以下列举了提升会员参与度,实现会员高留存率最有效的6个可执行策略。</span></section><section></section><section></section><section></section><section></section><section></section><section><span style="font-size: 12pt;font-family: arial, helvetica, sans-serif"><strong>提升会员挑战和奖励</strong></span></section><section></section><section></section><section><span style="font-size: 12pt;font-family: arial, helvetica, sans-serif">当会员或潜在会员为了完成某项目标,参与了组织的竞赛挑战,对个人会员来说意义重大,因为获得奖励容易受到组织的认可,这样不但提升了个人会员的积极性,而且也为组织的发展起到了正向的影响。</span></section><section></section><section><span style="font-size: 12pt;font-family: arial, helvetica, sans-serif">John Lincoln Marketing有一篇著名的文章,26种简单且节省成本的方法促进组织和会员进行社交互动。我个人最欣赏的是给那些喜欢并关注你的页面的会员发奖。这不仅会让你的粉丝兴奋,而且还会提升社交媒体页面的认知度,以及会员的互动参与程度。奖品可以非常简单,比如很小的10元代金券。</span></section><section></section><section></section><section><span style="font-size: 12pt;font-family: arial, helvetica, sans-serif">竞赛对于获奖者和参与者来说都非常兴奋,尤其是在新会员有疑虑是否加入时,竞赛可以帮助您的组织提升品牌认知度。根据HubSpot在进行下一届社交媒体竞赛前,需要了解的2项重要的统计数据:</span></section><section></section></p>
<ul class="list-paddingleft-2">
<li><span style="font-size: 12pt;font-family: arial, helvetica, sans-serif">平均有34%的新成员通过竞赛活动获得</span></li>
<li><span style="font-size: 12pt;font-family: arial, helvetica, sans-serif">参赛者中1/3同意接收组织及合作伙伴的信息</span></li>
</ul>
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