CMO早餐会:你需要知道的关于KOL营销的一切(回顾)

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CMO早餐会:你需要知道的关于KOL营销的一切(回顾)

Creative Director.
1 minute read
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<p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">互联网的崛起带动了一个新现象产生:白手起家的普通人可以通过互联网成为坐拥百万粉丝的超级巨星,其话语权之大甚至可赶超一些大品牌该现象何时兴起,且又能持续多久呢?目前,网络上具有影响力的人,名为“关键意见领袖(KOL)”,中文则叫“网红”,他们持续在社交媒体和直播软件中造成轰动,成功吸引营销资本。</span></span></span></span></p>
<p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">为了帮助营销人员了解当今最大的营销趋势之一</span></span></span><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">-影响力营销,我们与中国美国商会合作,并于6月20日在北京嘉里酒店举办了一场</span></span></span><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">CMO早餐活动“  </span></span></span></span><a href="https://amcham.eventbank.cn/event/cmo-breakfast-everything-you-need-to-… style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">你需要知道的关于KOL营销</span></span></span></span></a><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">的</span></span></span></span><a href="https://amcham.eventbank.cn/event/cmo-breakfast-everything-you-need-to-… style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">一切</span></span></span></span></a><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> “。</span></span></span></span></p>
<p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Elijah Whaley不但是一名内容产出者,还是一名营销负责人,同时也是中国KOL营销创新领域的领军人物,有着6年的中国创业和KOL营销经验。他是PARKLU的首席营销官.Elijah还分享了他与中国社交媒体上最大的KOL明星合作时遇到的一些他最喜欢的成功案例和挑战。在演讲即将结束时,以利亚还向观众展示了未来几年影响力营销的未来可能的趋势,以及如何投资可以推动营销成果。</span></span></span></span></p>
<p><a class="wp-block-button__link has-text-color has-background" href="https://www.parklu.com/wp-content/uploads/2019/06/CMO-Breakfast-compres… style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">点击这里下载PPT</span></span></span></span></a></p>
<img class="aligncenter size-full wp-image-10588" src="https://blog.eventbank.com/wp-content/uploads/2019/06/CMOBF-KOL-01-raw9…; alt="" />
<img class="aligncenter size-full wp-image-10586" src="https://blog.eventbank.com/wp-content/uploads/2019/06/CMOBF-KOL-01-raw3…; alt="" />
<img class="aligncenter size-full wp-image-10585" src="https://blog.eventbank.com/wp-content/uploads/2019/06/CMOBF-KOL-01-raw5…; alt="" />
<img class="aligncenter size-full wp-image-10584" src="https://blog.eventbank.com/wp-content/uploads/2019/06/CMOBF-KOL-01-raw1…; alt="" />
<img class="aligncenter size-full wp-image-10583" src="https://blog.eventbank.com/wp-content/uploads/2019/06/CMOBF-KOL-01-raw1…; alt="" />
<img class="aligncenter size-full wp-image-10582" src="https://blog.eventbank.com/wp-content/uploads/2019/06/CMOBF-KOL-01-raw4…; alt="" />
<img class="aligncenter size-full wp-image-10581" src="https://blog.eventbank.com/wp-content/uploads/2019/06/CMOBF-KOL-01-raw1…; alt="" />
<img class="aligncenter size-full wp-image-10580" src="https://blog.eventbank.com/wp-content/uploads/2019/06/CMOBF-KOL-01-raw9…; alt="" />
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