EventTech实践及趋势完全指南

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EventTech实践及趋势完全指南

Creative Director.
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<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">在市场营销领域,MARTECH已经成为了一种趋势。同时技术的基因已经渗透入现代企业工作的各个方面。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">对于活动营销来说,除夕ntTech也是必不可少的新趋势。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<h2 style="text-align: center"><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">EventTech是什么?</span></span></span></span></span></span></span></span></span></span></span></span></span></span></strong><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">重要吗?</span></span></span></span></span></span></span></span></span></span></span></span></span></span></strong></h2>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">活动营销已经成为许多公司首选的业务发展方式在EventBank捷会易对活动营销及其技术深入的研究中,我们发现 - 。活动营销的投资回报十分明显活动规模越大,活动中所涉及的内容就越丰满,ROI的强度就越大。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">不同的营销目标也对应着不同的活动。门票销售,产品销售还是无形的营销价值?</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">EventTech是为了帮助你将营销目标与活动快捷对应的途径。无论是基本的票务系统,还是活动空间热图,都为了更好地完成营销活动和提升效果。这篇“EventTech完全指南”就是为了帮助你了解活动营销中的各种技术及其功能。(点击这里,获得全文内容)</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">EventBank捷会易属于EventTech之一。我们汇聚了活动营销中所需的最佳工具,使活动营销及销售线索收集能够一体化地整合在我们的云平台上。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<h2 style="text-align: center"><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">EventTech的类型</span></span></span></span></span></span></span></span></span></span></span></span></span></span></strong></h2>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">如图1所示,</span></span></span></span></span></span><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">活动场地管理工具</span></span></span></span></span></span></span></span></span></span></span></span></span></span></strong></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">这是一个非常直接的工具。它只是一个可供各种活动租用活动场地的数据库。这些类型的工具可以帮助活动组织者在早期阶段选择活动场所,它们的真正价值在于将活动需求细节和场地融合在一起的能力。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<img class="alignnone size-full wp-image-10760" src="http://blog.eventbank.com/wp-content/uploads/2019/07/Singapore-Event-1-…; alt="" />
<p><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">2,活动注册管理工具</span></span></span></span></span></span></span></span></span></span></span></span></span></span></strong></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">显然,活动注册是整个活动流程中与参会者联系紧密的环节。并且随着时间推移,移动端的注册成为流畅注册签到的主流。亚洲尤其是中国的二维码“扫码注册签到”方式发展迅速,而移动端注册签到对于西方来说还处于发展和增长阶段,并且线上的注册和签到十分环保,方便快捷,还能区分不同的门票种类这其中正蕴藏着出海企业的机会 - 因为扫码注册和签到在海外还很新,采用这项技术可以让你的参会者获得更新奇的体验。</span></span></span></span></span></span></span></span></span></span></span></span></p>
<img class="alignnone size-full wp-image-10751" src="http://blog.eventbank.com/wp-content/uploads/2019/07/Check-Ins.jpg&quot; alt="" />
<p><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">3,活动推广和电子邮件营销工具</span></span></span></span></span></span></span></span></span></span></span></span></strong></p>
<img class="alignnone size-full wp-image-10753" src="http://blog.eventbank.com/wp-content/uploads/2019/07/Email-Campaigns-Ad…; alt="" />
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">活动推广和电子邮件营销对于活动的开展和活动结束后的再营销同样重要。因此电子邮件营销工具成为许多活动经历和会议组织者的新宠也顺理成章了。有吸引力的电子邮件是内容层面,而智能化的电子邮件则来自于技术层面。新型的只能电子邮件营销可以根据活动详情自动生成并发送,不止节约了时间,更能使你的邮件营销效率大大提升。</span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">虽然市面上已经有很多电子邮件营销工具存在,但对于活动经理和组织者来说并没有针对活动去进行电子邮件设置和发送以及回收数据的平台。想要制作一封精美的有效的邮件,就需要大量的准备和制作时间。</span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">通常情况下,营销邮件会在活动开始之前就为活动进行第一波的推广,之后也会在活动预热的阶段频繁地发送出去。这时候就需要大量的自动生成和自动化才能更高效。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">为了达成这个目的,自动生成的邮件营销工具需要能够获取活动日程和活动内容,并将其重新创建为精美的专业电子邮件,确保将目标受众转换为参会者。但这种邮件营销工具市场上很罕见。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">EventBank捷会易就是少数几个能够实现这一目标的产品之一。而如此优秀的邮件营销工具则作为活动营销企业活动营销及销售线索收集一体化的的的SaaS的管理平台中的一个模块集合在其中,通过我们的邮件营销模块,只需点击几下即可生成专业且美观的营销邮件,高效快捷地管理邮件营销环节。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">该模块的原理是与活动页面绑定,使用活动页面中已使用的内容来生成一封电子邮件。不论是前期的活动邀约还是后期的参会者维护都是大大节约了成本提升了效率。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit">4、</span></span><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">活动网站搭建</span></span></span></span></span></span></span></span></strong></p>
<img class="alignnone size-full wp-image-10759" src="http://blog.eventbank.com/wp-content/uploads/2019/07/Screen-Shot-2017-0…; alt="" />
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">活动网站的搭建阶段往往是费时费力的。想要开展一次有吸引力的活动,活动网站作为“门面”自然要多投入精力。不仅如此,活动网站还需要像博客一样,易于创建,并且始终保持灵活更新,实时反映活动的更新或者进展。这意味着网站要足够灵活,也要足够有用。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">但由于大多数活动策划者不是技术人员,因此一个可视化的,可拖拉拽实现网站搭建的工具是最好的选择.EventBank捷会易的活动营销云平台,能够实现以上所有的目标。并且通过预设和自定义的活动网站模板能够轻松实现活动风格的统一。</span></span></span></span></span></span></span></span></p>
<p><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">5,现场调查和参会者意向调查</span></span></span></span></span></span></span></span></strong></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">现场调查和参会者意向调查是提高参会者活跃度的好方法。在很多活动中,参会者没有上台讨论的机会,提供一个平台让他们表达自己会让参会者获得更优质的体验。同时也会让活动组织者收集到对活动的一些有益的反馈。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">针对这个功能有一些供应平台,如sli.do.这样的工具将台上的主讲人和台下的听众更紧密地结合在了一起,甚至基于此也可以带来全新的活动形式。</span></span></span></span></span></span></span></span></p>
<p><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">6,活动社区</span></span></span></span></span></span></span></span></strong></p>
<img class="alignnone size-full wp-image-10755 aligncenter" src="http://blog.eventbank.com/wp-content/uploads/2019/07/image-2-390x390.pn…; alt="" />
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">活动社区对升级参会者体验来说必不可少。即使参加同一场活动,但是每一个参会者仍然有很细分的兴趣。如果能够通过不同的维度将话题交给参会者,让他们自己可以通过活动社区自由的交流,这样的活动就具备了更受欢迎更有影响力的要素。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">这种活动社区可以使参会者之间,参会者和主讲人之间更轻松更便捷地建立沟通和联系。自发的内容会让参会者更有亲切感,而对活动更有认同感,点对点的沟通也更容易建立信任感。对于B2B企业希望通过活动营销来获客的目的来说,这样的功能更方便帮助实现他们的目标。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit">7、</span></span><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">活动数据可视化和分析</span></span></span></span></span></span></span></span></strong></p>
<img class="alignnone size-full wp-image-10758" src="http://blog.eventbank.com/wp-content/uploads/2019/07/platform-hero@2x-7…; alt="" />
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">只举办活动而没有数据分析,活动的价值就完全丢失了。一个活动接着一个活动,只会让活动营销人员变得盲目。只有深入分析真实数据,通过数据去洞察参会者行为才能更好地指导销售线索的转化和投资回报率的提升。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">Google Analytics等分析平台只能跟踪活动网页的数据。而其他的一些数据也同样重要.Google Analytics无法告诉有多少注册者真正在活动中进行了签到。因此,这时候需要寻找注册,签到一体化的活动管理软件。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">然而市面上的注册与签到一体化软件又无法实现对参会者行为数据的追踪。例如该参会者从哪里签到,由谁签到,参加过哪些分会场活动等立体的数据。上述所有的数据都会在使用EventBank捷会易活动营销云平台时被一同收集。不止如此,数据还会以可视化的方式简洁地展示在活动管理者的控制面板上,以便活动进行时和结束后更好地进行数据的整理和分析。</span></span></span></span></span></span></span></span></p>
<h2 style="text-align: center"><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">EventTech趋势</span></span></span></span></span></span></span></span></strong></h2>
<p><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">1,参会者旅程</span></span></span></span></span></span></span></span></strong></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">在活动营销趋势中,“参会者之旅”是首要关注的趋势。</span></span></span></span></span></span></span></span></p>
<img class="alignnone size-full wp-image-10752" src="http://blog.eventbank.com/wp-content/uploads/2019/07/DSCF6685-1600x1066…; alt="" />
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">尤其对于高频的,连续的或大型的活动来说,了解参会者在特定活动中整个生命周期的体验和数据是最宝贵资产。通过研究参会者旅程,我们可以为接下来的活动优化正确的渠道,表达和优惠等策略,为未来的活动收获流量和转化。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">无论你的活动目标是什么,参会者在整个“活动旅程”中采取行动和接触的体验对于研究参会者需求有最直观的帮助。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">这个“旅程”是在活动开始之前就发生了。所以能够实时跟踪活动数据就变得至关重要。大多数活动营销工具活动可以让活动组织者看到注册和报名的情况,更好一些的会帮你收集签到的数据。然而签到之后的“体验旅程”的数据收集缺失,活动结束后的反馈和再营销反馈更难以收集。如今,这些数据比注册率和报名率更重要。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">贯穿整个参与者旅程的活动数据收集是活动管理者不断增长的需求。面对这样的需求,单一步骤的活动管理平台显然已经不能满足.EventBank捷会易的企业活动营销及销售线索收集一体化的SaaS的的的管理平台则具备覆盖参与者整个活动旅程的功能。能够帮助活动组织者完整地收集参会者各个环节的详细数据。</span></span></span></span></span></span></span></span></p>
<img class="alignnone size-full wp-image-10765" src="http://blog.eventbank.com/wp-content/uploads/2019/07/1.jpg&quot; alt="" />
<p><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">2,线上参会者在引领浪潮</span></span></span></span></span></span></span></span></strong></p>
<img class="alignnone size-full wp-image-10756" src="http://blog.eventbank.com/wp-content/uploads/2019/07/kait-loggins-29145…; alt="" />
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">一场活动并不只线下固定空间中的互动。前沿的活动管理者应该同时关注线上和线下的参会者来扩大活动的影响力。同时,也可以号召线下的参会者采取许多在线行动,如何朋友分享参会图片和视频,来为活动宣传和线索收集创造更多机会</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">现场直播也是扩大线上参会者的不错的选择,尤其是获得国际化的观众。活动后的线上宣传也很重要,这可以让很多时间或空间上无法到场参加活动的潜在感兴趣者转化为实际的“活动参与者”,为企业带来更多的机会。</span></span></span></span></span></span></span></span></p>
<p><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">3,活动空间热图</span></span></span></span></span></span></span></span></strong></p>
<img class="alignnone size-full wp-image-10757 aligncenter" src="http://blog.eventbank.com/wp-content/uploads/2019/07/Location-heatmap-6…; alt="" />
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">活动热图已成为大型活动中不断增长的趋势,这能帮助活动组织者更清晰地掌握活动场地的人流量。越准确的热图反映当然是越好的,通过工具还可以创建活动场地的3D立体模型,传感器和红外摄像机随着时间的推移收集和跟踪人群中的热量特征。</span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">通过在活动空间热图的数据,活动组织者可以清晰地了解什么活动引起了参会者广泛的兴趣并带来了高流量。有了这些数据,就能很容易地知道参会者的痛点,也可以提供数据来分析活动空间的人流密集到底是因为组织不良导致的过度拥挤,还是有一个特别有趣的展位/项目吸引了参会者的目光。</span></span></span></span></span></span></span></span></span></span></p>
<p><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">4、将VR用在活动中</span></span></span></span></span></span></span></span></span></span></strong></p>
<img class="alignnone size-full wp-image-10761" src="http://blog.eventbank.com/wp-content/uploads/2019/07/vr-article.png&quot; alt="" />
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">VR是娱乐行业中不断增长的趋势,然而在活动中巧妙地运用VR技术,对增添参会者新奇的体验绝对是个很好的办法。运用VR能够对参会者留下了持久的印象和影响,甚至会吸引更多自发的媒体报道。将这一趋势引入活动营销中,会让你的活动收获意想不到的效果。</span></span></span></span></span></span></span></span></span></span></span></span></p>
<hr />
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">EventTech不仅仅是在一个活动中使用技术的术语。通过利用新技术来让活动变得更具吸引力和影响力,是活动营销领域从业者们不写的追求。如今的时代是线上和线下联动的活动时代,如果没有技术来缩小与竞争对手的差距,你的活动营销很可能不会取得很好的效果。</span></span></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">除此之外,在结尾我们为你准备了一些其他的活动营销技巧:</span></span></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">1,EventTech虽然,可不能“贪杯”。最近的技术从出现到被推向市场进程越来越快,但是很多产品的风险还来不及被验证。对新技术可以保持开放的接纳热情,但是仍然需要大胆接受,小心求证。</span></span></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">2,创建一个充满智能和自动化的完整参会者旅程。</span></span></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">3,积极试用和预约演示.EventTech大多数都是的SaaS的的的的的产品,这意味着在寻求EventTecn的过程中你可能会获得免费试用或提前尝试的优惠。在您正式购买和将其运用在活动中之前,这也很重要。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">如图4所示,如果传统方法比EventTech方案更好,那么就使用传统方法。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit"><span style="vertical-align: inherit">EventBank捷会易是能够提供EventTech服务的公司,而EventBank捷会易的一体化云平台是一个更能快捷管理活动整个流程的产品。如果想要了解有关EventBank捷会易的更多信息,欢迎点击这里进行预约演示,了解EventBank捷会易的产品如何帮助你完成更智慧更敏捷的活动营销。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>

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